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Textile and Fashion Museum

19/07/2017 - Lu 8276 fois
The museum is housed in an old bleaching factory. Built in 1881, by Calixte Ouvrard, this factory has become one of the last witness of handkerchief city textile industry.

Version française

Its permanent exhibition rooms present the history of the textile industry and the process of transformation from fibre into fabric.
A temporary exhibition space highlights the museum collections acquired since the opening. Nowadays, the museum gives greater place to textile art and children's fashion.

Contact informations

Musée du Textile et de la mode
Rue du Dr Roux
49300 Cholet
GPS : 47.068207,-0.897542
Tél. : 02 72 77 22 50
E-mail :
Le musée sur Facebook

Free parking nearby
Bus stop : Musée du Textile et de la Mode – Ligne 4

Opening times

» Open from Wednesday to Saturday and public holiday
from 10am until midday and from 2:30pm until 6pm
and Sunday from 2:30pm until 6pm
(except 1st January, 1st May and 25th December)
» In July and August, extra opening on Tuesday
» Last admission time : 11.30 am. and 5.30 pm

Exhibition admission and concessions

Individual visit
Exhibition ticket : 2,50 €
Cezam cardholders: 1 €
Free entrance for children, students, teachers, and companions for school groups

Every Saturday from October to May, free entrance to the museum
Combination ticket (with the Art and History Museum) : 5 €

Annual subscription to all museums : 16 €

Group visit
Adult groups :
Group from 12 to 30 pers.: 2 €/per person
More than 30 pers. :  1,50 €/per person

Free entrance for school groups.

Guided tour by the Association AAMTC-Friends of Textile Museum : 60 € (fixed for a group of 40 people maximum)

We accept credit cards or cash payments

Practical informations

wifi, vestiaire, Toilette PMR, table à langer, chauffe biberon, animaux refusés, accès PMR

» Self-guided visit or guided tour.
» Visit time : 1h30
» Guides for self-guided visit (museum and garden) are available at reception desk.
Guided tours
» Booking required for groups
» The museum opens every day for groups (except Monday morning)
» Languages spoken : French, English

High temperatures
» In case of high temperatures, the weaving in the reception may not work, because the thread breaks under the effect of heat.

» Wheelchairs available
» Accessibility conditions

» The Museum shop is open at museum opening times : you can find catalogues, postcards, handkerchiefs of Cholet, household linen ...

» An activities program is edited every six months.

» Qualité Tourisme

From fibre to the garment, the identity of a territory

The Textile and Fashion Museum is housed in two main buildings. The reception presents the technical evolution weaving and operating machines. Demonstrations are regularly made.

In the former laundry, the visitor pursues his discovery with the chemist's room, the steam engine room and the handkerchief workshop. The collections (linens, sheets, handkerchiefs, machines … ) illustrate the cultural wealth of the production of Cholet.
Cholet uses its skills to develop ready-to-wear for adults and for kids. Its development has raised the territory as a reference in children's fashion.

Fun for the whole family
Made in Cholet ?
An activity book that takes you in the museum giving you the fabrics secrets and preparing you to answer the question : Made in Cholet ?

In French only.

The handkerchief of Cholet

The little red handkerchief of Cholet is the emblem of the town. It has been woven at the Textile Museum since 2003. Its centenary history is presented in the production workshop, which is open to every one.

The garden of fibre and dye plants

Set up as an amphitheatre, providing an exceptional view of the factory, this garden displays the fibre and dye plants required for weaving and dyeing the threads.
The garden of the Textile and Fashion Museum contains the main plants used in the western textile industry of the 18th and 19th centuries.

Documentation centre

Around 1,500 works are accessible. The museum possesses numerous documents dealing with fashion, textile techniques and their development over the course of the centuries, the history of the textile industry and the industrial heritage (company archives, topic files and various magazines, exhibition catalogues, etc.). 

Consultation by appointment only.


History of the Arts
Teaching pack for primary and secondary school teachers
» L'architecture du travail, l'exemple choletais

Museum informations
» Cholet Museum pack (French-English)
» Cholet Museum educational programme
» Cholet Museum - Discovery tours Group
» Le programme des musées

Our tourism partners

To organize your stay in Cholet or in Anjou

Anjou, cultivons l'émotionL'office de Tourisme du Choletais - Surprenant Choletais

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